Obeats | Social Music Discovery & Subscription Experience Design

Obeats

Reduced navigation confusion by 75% through information architecture redesign

Explore

See Prototype

Industry

Music

Service

Mobile

Duration

4 Weeks

Date

Summer 2025

Problem

Music streaming platforms offer confusing subscription processes that fail to clearly communicate value before requiring payment commitments.

Solution

Obeats streamlines music streaming with personalized content selection and transparent pricing options, demonstrating value before requiring payment commitment.

My Role

As the UX/UI Designer, I led research and design, conducted testing with 10+ users, and refined the signup and subscription flows based on feedback.

Impacts

+20% projected increase in average revenue per user through personalized ads, micro-subscriptions, and creator-driven upsells.

75% reduction in navigation confusion with improved button labeling.

80% user comprehension of premium pricing structure.

90% positive user feedback on clean, intuitive hi-fi interface design.

CCueva Design

CCD

01 Highlights

01 DISC

02 Implementation

02 DEF

03 Next Steps

04 See Prototype

Highlights

Video Prototypes

Incorporated all user feedback with significant improvements in aesthetics and task completion rates for existing and new users.

Features engaging landing page, streamlined registration, personalized onboarding, and clear subscription options.

+20%

Projected increase in average revenue per user through personalized ads, micro-subscriptions, and creator-driven upsells…

…including strategic premium touchpoints, clear plan comparison, student-focused conversion, and flexible subscription options.

Implementation

Usability Testing Highlights

Testing showed positive reception of interface and design with minor UI adjustments needed.

75%

Reduction in navigation confusion with improved button labeling…

…by consolidating multiple sign-up screens into a single page after email verification for a streamlined experience.

…and by adding progress bar and renamed "Finish" to "Start Listening" to improve navigation clarity.

80%

User comprehension of premium pricing structure…

…by improving student verification process with clear sections and appropriate form fields.

Next Steps

Lessons Learned

Clear navigation with progress indicators and intuitive button labels prevents user confusion during multi-step processes.

Future Opportunities

Optimize the user experience through enhanced personalization options, streamlined premium plan comparison, and clear value messaging.

Personal Growth

Enhanced design intuition and process knowledge through iterative testing and evidence-based decision making.

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