• Lead end-to-end product and UX strategy across branding, marketing, and digital platforms for early-stage and growth clients. • Define systems architecture, interaction models, and scalable design foundations. • Build responsive design systems aligning business goals with user-centered outcomes. • Apply AI-assisted workflows and product analytics to accelerate research, prototyping, and iteration.

• Led product strategy from brand identity through live AEC platform launch. • Designed scalable IA and a component-based Framer system to clarify complex services. • Achieved 6+ pages per session and 4+ minute average engagement post-launch. • Drove 33% organic CTR through search-aligned terminology and UX optimization.

• Leading digital expansion into end-to-end website strategy and UX development. • Architecting a mobile-first platform to convert social traffic into inbound projects. • Generated 3,500+ organic views, 275+ interactions, and 5+ leads pre-launch. • Defining phased roadmap for analytics integration and scalable content growth.

• Led 4-designer team to prototype mobile app connecting providers and last-minute clients. • Increased onboarding completion to 80% through usability testing and iteration. • Achieved 90% user satisfaction across shopper and business flows. • Delivered high-fidelity iOS prototypes emphasizing clarity and micro-interactions.

• Facilitated 2 public workshops engaging 300+ residents in park planning initiatives. • Synthesized 200+ qualitative insights into experience maps and strategic frameworks. • Translated community input into revised scope, phasing, and program priorities. • Presented findings to municipal stakeholders influencing design direction.

• Designed visualization systems across 10+ large-scale urban and ecological projects. • Translated complex environmental data into clear stakeholder-facing frameworks. • Led public design efforts for 2 community engagements (200+ participants each). • Co-led a DEI externship program, growing participation from 3 to 7 students.

• Contributed to parametric and site-responsive studies for large-scale urban systems. • Supported design exploration for the BiodiverCity Penang Masterplan competition winning project. • Developed 3D landform and public realm studies across complex development sites. • Collaborated on interdisciplinary concept and competition-stage design efforts.