Beauty Buzz | UX-Driven Marketplace & Booking Design

Beauty Buzz

Increased onboarding completion to 80% through UX flow redesign

Explore

Launch Site

Industry

Beauty

Service

Mobile

Duration

4 Weeks

Date

Summer 2025

Problem

Beauty service providers lose revenue from unfilled last-minute cancellations, while consumers struggle to find available beauty services on short notice.

Solution

Beauty Buzz connects providers with customers seeking last-minute appointments through an intuitive mobile application featuring social discovery, transparent pricing, and streamlined booking.

My Role

Led design team, managed client relationships, conducted research, and developed prototypes for both customer and business flows during this 4-week project.

Impacts

80% Onboarding Completion in Usability Testing

Opportunity: Recover 40–50% of last-minute cancellations

CCueva Design

CCD

01 Impacts

02 Logic

03 Next Steps

03 Next

04 Launch Site

04 Launch

Impacts in Action

Validated Design Iterations

Iterative refinements to flow structure and decision-making clarity improved onboarding completion and enabled faster last-minute booking behavior.

80% Onboarding Completion

Streamlined steps, clearer guidance, and visible progress indicators reduced friction and improved completion in moderated tests with 20 participants.

80% Onboarding Completion

Streamlined steps, clearer guidance, and visible progress indicators reduced friction and improved completion in moderated tests with 20 participants.

40–50% of Last-Minute Cancellations Recovered

Real-time availability, simplified service selection, and integrated reviews reduce booking friction and support faster decisions when last-minute openings appear.

40–50% of Last-Minute Cancellations Recovered

Real-time availability, simplified service selection, and integrated reviews reduce booking friction and support faster decisions when last-minute openings appear.

Design Logic

Onboarding Iteration: Before → After

Onboarding:
Before → After

Early onboarding screens revealed friction around step clarity, user-type selection, and permission context. Iterative refinements simplified structure, clarified intent, and improved decision confidence.

Added a preview page to clarify the onboarding process and simplified verification options with better permission context.

Simplified call-to-action buttons to make user type selection (shopper vs. business) more intuitive.

Marketplace Flow Architecture

The platform structure connects business posting flows with shopper discovery and booking paths, reducing friction between supply and demand and enabling faster conversion of last-minute openings.

The dual-interface architecture surfaces last-minute openings within shopper discovery paths. Real-time availability in key areas like Home and Explore reduces friction between posting and booking.

The shopper journey is optimized for speed from discovery to booking. Streamlined onboarding, reviews, and filtering enable faster decisions for time-sensitive appointments.

The business flow simplifies posting last-minute openings through structured creation and service tagging, increasing the chance that unused slots enter the marketplace in time to be filled.

Persona Ally - Early Career Professional

Next Steps

Lessons Learned

Aligning tools with beauty professionals’ existing social-media workflows, while simplifying service language and emphasizing reviews, increases adoption, trust, and decision-making confidence.

Future Opportunities

Expand into an operational platform through booking integrations, smarter notifications, and continued visual refinement aligned with beauty entrepreneurs’ brand expression.

Personal Growth

Strengthened my ability to design dual-sided marketplace systems, translating user feedback into scalable product decisions that balance business operations with consumer behavior.

Previous Project

Next Project

Problem

Problem

Solution

Solution

My Role

My Role

Impacts

Impacts

Impacts in Action

Validated Design Iterations

80% Onboarding Completion

80% Onboarding Completion

Streamlined steps, clearer guidance, and visible progress indicators reduced friction and improved completion in moderated tests with 20 participants.

Streamlined steps, clearer guidance, and visible progress indicators reduced friction and improved completion in moderated tests with 20 participants.

Streamlined steps, clearer guidance, and visible progress indicators reduced friction and improved completion in moderated tests with 20 participants.

80% Onboarding Completion

80% Onboarding Completion

Streamlined steps, clearer guidance, and visible progress indicators reduced friction and improved completion in moderated tests with 20 participants.

Streamlined steps, clearer guidance, and visible progress indicators reduced friction and improved completion in moderated tests with 20 participants.

40–50% of Last-Minute Cancellations Recovered

40–50% of Last-Minute Cancellations Recovered

Real-time availability, simplified service selection, and integrated reviews reduce booking friction and support faster decisions when last-minute openings appear.

Real-time availability, simplified service selection, and integrated reviews reduce booking friction and support faster decisions when last-minute openings appear.

Real-time availability, simplified service selection, and integrated reviews reduce booking friction and support faster decisions when last-minute openings appear.

40–50% of Last-Minute Cancellations Recovered

40–50% of Last-Minute Cancellations Recovered

Real-time availability, simplified service selection, and integrated reviews reduce booking friction and support faster decisions when last-minute openings appear.

Real-time availability, simplified service selection, and integrated reviews reduce booking friction and support faster decisions when last-minute openings appear.

Design Logic

Onboarding Iteration: Before → After

Onboarding:Before → After

Added a preview page to clarify the onboarding process and simplified verification options with better permission context.

Added a preview page to clarify the onboarding process and simplified verification options with better permission context.

Simplified call-to-action buttons to make user type selection (shopper vs. business) more intuitive.

Simplified call-to-action buttons to make user type selection (shopper vs. business) more intuitive.

Marketplace Flow Architecture

The dual-interface architecture surfaces last-minute openings within shopper discovery paths. Real-time availability in key areas like Home and Explore reduces friction between posting and booking.

The dual-interface architecture surfaces last-minute openings within shopper discovery paths. Real-time availability in key areas like Home and Explore reduces friction between posting and booking.

The shopper journey is optimized for speed from discovery to booking. Streamlined onboarding, reviews, and filtering enable faster decisions for time-sensitive appointments.

The business flow simplifies posting last-minute openings through structured creation and service tagging, increasing the chance that unused slots enter the marketplace in time to be filled.

Next Steps

Onboarding:
Before → After