Industry
Beauty
Service
Mobile
Duration
4 Weeks
Date
Summer 2025
Problem
Beauty service providers lose revenue from unfilled last-minute cancellations, while consumers struggle to find available beauty services on short notice.
Solution
Beauty Buzz connects providers with customers seeking last-minute appointments through an intuitive mobile application featuring social discovery, transparent pricing, and streamlined booking.
My Role
Led design team, managed client relationships, conducted research, and developed prototypes for both customer and business flows during this 4-week project.
Impacts
01 Discovery
Project Timeline
We implemented a 4-week timeline featuring weekly client meetings throughout the discovery, design, and validation phases.
Secondary Research
For our secondary research we combined client data and industry analysis to identify key insights at a macro scale.
Real-time Availability Updates
Synchronized scheduling ensures last-minute openings can be filled quickly, reducing downtime and preventing revenue loss.
Beauty Core Service Consumers
Women aged 25–54 represent the primary customer base, driving most salon visits and spending.
Annual Cancellation Losses
Missed appointments cost salons an average of $67,000 annually, making no-show reduction critical for revenue stability.
02 Define
Primary Research
We combined team findings with client data and conducted affinity mapping exercises which helped develop our personas and MVPs.
Affinity Mapping Categories
As we gathered all information, eight categories emerged:
Affinity Mapping Highlights
After identifying the eight categories, we summarized all insights within each group to identify patterns and actionable findings.
User Personas
These summaries provided critical insights which informed our user personas for both the Shopper and Business Owner.
User Stories Minimum Viable Product
Key insights from our summaries and personas, helped us prioritize and develop MVP features and two user journeys.
03 Information Architecture
Site Map
Beauty Buzz features dual interfaces: Shoppers use Home/Explore/Profile sections while Business Owners utilize a Create feature for posting cancellations.
User Flows
We created two streamlined flows: Shoppers discover and book services while Business Owners post openings to fill empty slots.
04 Ideation
Low Fidelity Sketches
To expedite our prototyping process, we used Figma frames instead of hand sketches, ensuring consistency and efficiency.
05 Visual Design
Mood Board
Beauty Buzz features elegant UI, soft pink/beige tones, minimal typography, and white space inspired by luxury salon aesthetics.
Visual Style Guide
06 Implementation
Usability Testing Highlights
We conducted dual testing rounds, evaluating both Shopper and Business Owner flows leading to optimized experiences.
Final Prototypes
Final prototypes demonstrated significant improvements in task completion rates across Onboarding and Shopper Flows.
Last Thoughts and Next Steps
Impacts & Results
Dual verification options received positive feedback from beauty professionals who prefer mobile communication.
Clear distinction between shopper and business interfaces helped prevent confusion during testing.
Social media integration aligned well with how beauty professionals currently manage their business.
Lessons Learned
Location terminology needs clarity - "services near me" resonates better with users than "location services."
Business owners prefer simplified posting processes that match their existing social media workflow.
Shoppers value access to reviews when making beauty service decisions.
Future Opportunities
Develop calendar integration to sync with popular booking systems used by beauty professionals.
Test more feminine design elements and typography based on business owner feedback.
Create customizable notification systems to help business owners maintain consistent posting schedules.
Personal Growth
Enhanced understanding of industry-specific workflows in beauty services sector.
Improved ability to design dual-sided marketplace platforms with distinct user needs.
Developed stronger skills in translating user feedback into actionable design improvements.