ArchRecon
ArchRecon
ArchRecon
Users explore 6+ pages per session after UX architecture redesign
Users explore 6+ pages per session after UX architecture redesign
Users explore 6+ pages per session after UX architecture redesign
type
Responsive
Client
ArchRecon
Duration
3 Months
Date
Fall 2025
Problem
Problem
ArchRecon’s highly technical reality-capture, drafting and design services were difficult for clients to quickly understand, creating friction and trust gaps during early engagement.
ArchRecon’s highly technical reality-capture, drafting and design services were difficult for clients to quickly understand, creating friction and trust gaps during early engagement.
Solution
Solution
I designed a clear, value-driven digital experience that translates complex AEC workflows into intuitive service flows and a scalable, component-based platform.
I designed a clear, value-driven digital experience that translates complex AEC workflows into intuitive service flows and a scalable, component-based platform.
My Role
My Role
AI Product Designer leading end-to-end strategy, UX/UI design, and Figma / Framer development from discovery through launch.
AI Product Designer leading end-to-end strategy, UX/UI design, and Figma / Framer development from discovery through launch.
Impacts
Impacts
6+ pages explored per user, indicating strong navigation and service discoverability.
6+ pages explored per user, indicating strong navigation and service discoverability.
6+ pages explored per user, indicating strong navigation and service discoverability.
4+ minutes average engagement per user, demonstrating sustained interest in complex technical offerings.
4+ minutes average engagement per user, demonstrating sustained interest in complex technical offerings.
4+ minutes average engagement per user, demonstrating sustained interest in complex technical offerings.
33% organic click-through rate (CTR), reflecting strong alignment between service terminology and user search intent.
33% organic click-through rate (CTR), reflecting strong alignment between service terminology and user search intent.
33% organic click-through rate (CTR), reflecting strong alignment between service terminology and user search intent.
Impacts in Action
Experience Systems
Three core experience improvements including navigation structure, information depth, and search-language alignment to increased service discovery, engagement time, and organic click-through.
Navigation that guides. Structure that reveals. Organizing services around user goals and progressive pathways encouraged deeper site traversal, leading to 6+ pages explored per user.
Navigation that guides. Structure that reveals. Organizing services around user goals and progressive pathways encouraged deeper site traversal, leading to 6+ pages explored per user.
Features engaging landing page, streamlined registration, personalized onboarding, and clear subscription options.
Flow users navigate. Clarity they stay for. Organizing technical services into intuitive pathways and digestible content blocks reduced friction and supported deeper understanding, resulting in 4+ minutes average engagement per user.
Flow users navigate. Clarity they stay for. Organizing technical services into intuitive pathways and digestible content blocks reduced friction and supported deeper understanding, resulting in 4+ minutes average engagement per user.
Flow users navigate. Clarity they stay for. Organizing technical services into intuitive pathways and digestible content blocks reduced friction and supported deeper understanding, resulting in 4+ minutes average engagement per user.
Flow users navigate. Clarity they stay for. Organizing technical services into intuitive pathways and digestible content blocks reduced friction and supported deeper understanding, resulting in 4+ minutes average engagement per user.
Language users search. Experience they find. Refining service terminology improved search relevance, generating a 33% organic CTR to the homepage.
Language users search. Experience they find. Refining service terminology improved search relevance, generating a 33% organic CTR to the homepage.
Features engaging landing page, streamlined registration, personalized onboarding, and clear subscription options.
Experience Strategy
Paths users follow. Services they discover. Structuring the site around task-driven service pathways encouraged deeper traversal, guiding users across core offerings and resulting in 6+ pages explored per user.
Information users process. Clarity they stay for. Layering complex service details into progressive, scannable sections reduced cognitive load and supported sustained exploration, leading to 4+ minutes average engagement per user.
Features engaging landing page, streamlined registration, personalized onboarding, and clear subscription options.
Intro & CTA
A clear service summary and direct call-to-action help visitors immediately understand what Drafting & Design Sets include and how to begin their project.
Case Studies
Real project examples demonstrate the accuracy, scope, and quality of deliverables, helping visitors visualize outcomes before committing.
Service Overview
A structured breakdown of drafting and design services explains deliverables, use cases, and value in a digestible format.
Target Clients
Defines who the service is for, like architects, engineers, and contractors for example, allowing visitors to quickly see relevance to their needs.
Service Process
Step-by-step explanation of the workflow clarifies expectations, timelines, and collaboration points, reducing uncertainty.
Pricing Packages
Transparent pricing tiers and deliverables help users evaluate options efficiently and move closer to a decision.
FAQs
Answers to common technical and project questions remove friction and address concerns that might otherwise delay conversion.
Contact & Call-to-Action
A final, prominent CTA encourages users who have explored the service details to request a consultation or quote.
Next Steps
Lessons Learned
Simplifying complex AEC services into plain-language, task-based flows significantly improves clarity, trust, and decision-making for first-time clients.
Simplifying complex AEC services into plain-language, task-based flows significantly improves clarity, trust, and decision-making for first-time clients.
Future Opportunities
Evolve the platform from marketing site to web application with interactive features introducing 3D point-cloud tools, guided service selection, and analytics-driven optimization.
Evolve the platform from marketing site to web application with interactive features introducing 3D point-cloud tools, guided service selection, and analytics-driven optimization.
Personal Growth
Strengthened my ability to translate technical systems into scalable, user-centered product experiences that support long-term platform evolution.
Strengthened my ability to translate technical systems into scalable, user-centered product experiences that support long-term platform evolution.