ArchRecon UX Case Study | SEO-Driven Product & Service Design

ArchRecon

Users explore 6+ pages per session after UX architecture redesign

Explore

Visit Live Site

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type

Responsive

Client

ArchRecon

Duration

3 Months

Date

Fall 2025

Problem

ArchRecon’s highly technical reality-capture, drafting and design services were difficult for clients to quickly understand, creating friction and trust gaps during early engagement.

Solution

I designed a clear, value-driven digital experience that translates complex AEC workflows into intuitive service flows and a scalable, component-based platform.

My Role

AI Product Designer leading end-to-end strategy, UX/UI design, and Figma / Framer development from discovery through launch.

Impacts

6+ pages explored per user, indicating strong navigation and service discoverability.

4+ minutes average engagement per user, demonstrating sustained interest in complex technical offerings.

33% organic click-through rate (CTR), reflecting strong alignment between service terminology and user search intent.

CCueva Design

CCD

01 Impacts

01 IMPACTS

02 Strategy

02 STRAT.

03 Next Steps

03 Next

04 Visit Live Site

04 Live

Impacts in Action

Experience Systems

Three core experience improvements including navigation structure, information depth, and search-language alignment to increased service discovery, engagement time, and organic click-through.

Navigation that guides. Structure that reveals. Organizing services around user goals and progressive pathways encouraged deeper site traversal, leading to 6+ pages explored per user.

Features engaging landing page, streamlined registration, personalized onboarding, and clear subscription options.

Flow users navigate. Clarity they stay for. Organizing technical services into intuitive pathways and digestible content blocks reduced friction and supported deeper understanding, resulting in 4+ minutes average engagement per user.

Language users search. Experience they find. Refining service terminology improved search relevance, generating a 33% organic CTR to the homepage.

Features engaging landing page, streamlined registration, personalized onboarding, and clear subscription options.

Experience Strategy

Paths users follow. Services they discover. Structuring the site around task-driven service pathways encouraged deeper traversal, guiding users across core offerings and resulting in 6+ pages explored per user.

Features engaging landing page, streamlined registration, personalized onboarding, and clear subscription options.

Information users process. Clarity they stay for. Layering complex service details into progressive, scannable sections reduced cognitive load and supported sustained exploration, leading to 4+ minutes average engagement per user.

Features engaging landing page, streamlined registration, personalized onboarding, and clear subscription options.

Intro & CTA

A clear service summary and direct call-to-action help visitors immediately understand what Drafting & Design Sets include and how to begin their project.

Case Studies

Real project examples demonstrate the accuracy, scope, and quality of deliverables, helping visitors visualize outcomes before committing.

Service Overview

A structured breakdown of drafting and design services explains deliverables, use cases, and value in a digestible format.

Target Clients

Defines who the service is for, like architects, engineers, and contractors for example, allowing visitors to quickly see relevance to their needs.

Service Process

Step-by-step explanation of the workflow clarifies expectations, timelines, and collaboration points, reducing uncertainty.

Pricing Packages

Transparent pricing tiers and deliverables help users evaluate options efficiently and move closer to a decision.

FAQs

Answers to common technical and project questions remove friction and address concerns that might otherwise delay conversion.

Contact & Call-to-Action

A final, prominent CTA encourages users who have explored the service details to request a consultation or quote.

Next Steps

Lessons Learned

Simplifying complex AEC services into plain-language, task-based flows significantly improves clarity, trust, and decision-making for first-time clients.

Future Opportunities

Evolve the platform from marketing site to web application with interactive features introducing 3D point-cloud tools, guided service selection, and analytics-driven optimization.

Personal Growth

Strengthened my ability to translate technical systems into scalable, user-centered product experiences that support long-term platform evolution.

Lessons Learned

Clear navigation with progress indicators and intuitive button labels prevents user confusion during multi-step processes.

Future Opportunities

Optimize the user experience through enhanced personalization options, streamlined premium plan comparison, and clear value messaging.

Personal Growth

Enhanced design intuition and process knowledge through iterative testing and evidence-based decision making.

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