Obeats
Obeats
Obeats
Join Obeats Where Every Beat Counts
Join Obeats Where Every Beat Counts
Join Obeats Where Every Beat Counts
Industry
Music
Service
Mobile
Duration
4 Weeks
Date
Summer 2025
Problem
Problem
Music streaming platforms offer confusing subscription processes that fail to clearly communicate value before requiring payment commitments.
Music streaming platforms offer confusing subscription processes that fail to clearly communicate value before requiring payment commitments.
Solution
Solution
Obeats streamlines music streaming with personalized content selection and transparent pricing options, demonstrating value before requiring payment commitment.
Obeats streamlines music streaming with personalized content selection and transparent pricing options, demonstrating value before requiring payment commitment.
My Role
My Role
As the UX/UI Designer, I led research and design, conducted testing with 10+ users, and refined the signup and subscription flows based on feedback.
As the UX/UI Designer, I led research and design, conducted testing with 10+ users, and refined the signup and subscription flows based on feedback.
Impacts
Impacts
+20% projected increase in average revenue per user through personalized ads, micro-subscriptions, and creator-driven upsells.
+20% projected increase in average revenue per user through personalized ads, micro-subscriptions, and creator-driven upsells.
+20% projected increase in average revenue per user through personalized ads, micro-subscriptions, and creator-driven upsells.
75% reduction in navigation confusion with improved button labeling.
75% reduction in navigation confusion with improved button labeling.
75% reduction in navigation confusion with improved button labeling.
80% user comprehension of premium pricing structure.
80% user comprehension of premium pricing structure.
80% user comprehension of premium pricing structure.
90% positive user feedback on clean, intuitive hi-fi interface design.
90% positive user feedback on clean, intuitive hi-fi interface design.
90% positive user feedback on clean, intuitive hi-fi interface design.
Highlights
Video Prototypes
Incorporated all user feedback with significant improvements in aesthetics and task completion rates for existing and new users.
Features engaging landing page, streamlined registration, personalized onboarding, and clear subscription options.
Features engaging landing page, streamlined registration, personalized onboarding, and clear subscription options.
Features engaging landing page, streamlined registration, personalized onboarding, and clear subscription options.
Features engaging landing page, streamlined registration, personalized onboarding, and clear subscription options.
+20%
+20%
Projected increase in average revenue per user through personalized ads, micro-subscriptions, and creator-driven upsells…
Projected increase in average revenue per user through personalized ads, micro-subscriptions, and creator-driven upsells…
…including strategic premium touchpoints, clear plan comparison, student-focused conversion, and flexible subscription options.
…including strategic premium touchpoints, clear plan comparison, student-focused conversion, and flexible subscription options.
…including strategic premium touchpoints, clear plan comparison, student-focused conversion, and flexible subscription options.
Implementation
Usability Testing Highlights
Testing showed positive reception of interface and design with minor UI adjustments needed.
75%
75%
Reduction in navigation confusion with improved button labeling…
Reduction in navigation confusion with improved button labeling…
…by consolidating multiple sign-up screens into a single page after email verification for a streamlined experience.
…by consolidating multiple sign-up screens into a single page after email verification for a streamlined experience.
…and by adding progress bar and renamed "Finish" to "Start Listening" to improve navigation clarity.
…and by adding progress bar and renamed "Finish" to "Start Listening" to improve navigation clarity.
80%
80%
User comprehension of premium pricing structure…
User comprehension of premium pricing structure…
…by improving student verification process with clear sections and appropriate form fields.
…by improving student verification process with clear sections and appropriate form fields.
Next Steps
Lessons Learned
Clear navigation with progress indicators and intuitive button labels prevents user confusion during multi-step processes.
Future Opportunities
Optimize the user experience through enhanced personalization options, streamlined premium plan comparison, and clear value messaging.
Personal Growth
Enhanced design intuition and process knowledge through iterative testing and evidence-based decision making.
Lessons Learned
Clear navigation with progress indicators and intuitive button labels prevents user confusion during multi-step processes.
Future Opportunities
Optimize the user experience through enhanced personalization options, streamlined premium plan comparison, and clear value messaging.
Personal Growth
Enhanced design intuition and process knowledge through iterative testing and evidence-based decision making.